"School has been always very important, I actually took pride in teaching," said Giovanni. Giovanni only plays the accordion, and taught for many years until the accordion "faded away." "I have one chord on the guitar and that's it," laughed Giovanni.
Ten years ago the business settled into its current location on Mayfield Road. The business then moved to phase 1 of West Edmonton Mall for about 20 years, said Giovanni. In 1972 they demolished the store and built a new one on the same lot, this time a 3-storey building. "We had a music school downstairs, and we had our store on the main floor," said Giovanni. He opened the first Giovanni Music store on Stony Plain Road in 1968. Giovanni is a stage name he adopted in his band days, playing the accordion 7 nights a week at hotels in Edmonton including the Sheraton and Hotel MacDonald. John Scivoletto has been a fixture of the Edmonton music scene for decades, but most people know him as John Giovanni. The Giovanni Music store closed its doors Saturday after 53 years of operation in Edmonton, and will reopen with a new owner.
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